Max Havelaar, the famous Fairtrade label, changes its name for its 25th birthday. It wants to follow the evolution of its range of products, far from being limited to the initial Fairtrade coffees. Fairtrade in Belgium aims to reach more people and help more farmers in southern countries.
For more than twenty years, Fairtrade has set the tone at Delhaize Belgium. Why opt for Fairtrade? There are many reasons for this. Here are five of them. Don’t hesitate to share them. This will benefit farmers in the South. And it’s tasty.
Reason 1: no charity, but Fairtrade
There are more than 70 Fairtrade products in all the departments of a Delhaize Belgium supermarket. These products are available under a variety of brands, but they have all the same label: Fairtrade Belgium. The aim of this international label is not to make profit, on the contrary. For more than 25 years, it has done its utmost to improve the life of poor farmers in Africa, Asia and Latin America by developing democratic cooperations. “Trade not aid” is its motto; the goal is to lift farmers out of poverty.
“Fairtrade, it’s more than a fair price for a good product.”
Reason 2: producer and consumer are winners
These cooperations must meet strict ecological, social and economic criteria to ensure that the process will be profitable to the product quality, the producer and the environment. Fairtrade is not only a question of fair price for a delicious product. It forbids unsafe work, child labor and any other form of exploitation. Farmers and their workers get a premium to invest in the future: a new machine, a school, etc.
“The more the consumers opt for Fairtrade, the more it becomes attractive.”
Reason 3: more sustainable yet not more expensive
Consumers generally think Fairtrade products are more expensive than other items. Products of the same quality have comparable prices. And if these products are more expensive, it is usually due to a narrower market, and not to a larger margin on a floor price received by farmers. Finally, Fairtrade becomes more beneficial if more consumers opt for it. And you? Are you interested in Fairtrade?
Reason 4: Fairtrade and organic farming: the perfect pair!
56 % of the farmers active in the field of Fairtrade also have an organic certification. Their production process fulfils the organic criteria required by the organic certifying organizations in terms of ecological use of soils and water, GMOs ban, etc. Fairtrade farmers must also establish an environmental plan in order to reduce their impact on the planet as much as possible.
Reason 5: more than coffee, chocolate and bananas
The number of Fairtrade producers is constantly increasing thanks to the long-standing efforts of Fairtrade in Belgium (Max Havelaar), to similar labels in bordering countries and to convinced consumers. By developing colorful products like purple rice or bright green beans, Delhaize Belgium does its utmost to encourage (even more) consumers to choose Fairtrade products.
Are you looking for an idea of recipe to cook Faitrade? Here is one: Carrot soup with ginger and coconut milk
– 2 tablespoons of olive oil
– 500 g of carrots
– 1 cm of ginger
– 2 onions
– 1 garlic clove
– ½ Spanish red chili pepper
– 4 dl of coconut milk
– 1 l of chicken stock
– some cilantro sprigs
– 50 g of chopped cashew nuts
1. Peel the carrots and slice them finely. Remove the skin of the onion and the garlic clove and mince them. Cut the Spanish red chili pepper into small pieces.
2. Heat a little olive oil in a pan and sauté the carrots, ginger, onion, garlic, chili pepper and cilantro sprigs.
3. Add the chicken stock and the coconut milk, bring the mix to a boil and let it cook for a while.
4. Blend the soup, strain it and decorate your dish with a little coconut milk and some chopped cashew nuts.
Nutritional values per portion
300 kcal – 4 g of protein – 23 g of fats – 16 g of carbohydrate – 7 g of fiber
This article was initially published in Delhaize Magazine October – November 2014.
Extracts of the article were used for this post.