Delhaize Belgium recently committed to sourcing 100% of the lamb it sells in its stores from European suppliers; a first in Belgian retail industry.
As part of its commitment to supply high quality sustainable products, since the end of June Delhaize Belgium only offers European lamb. The lamb suppliers are mainly located on the Celtic isles (Great Britain and Ireland) and for a small proportion of the total supply, in Belgium.
A major decision for Delhaize and a first in Belgian retail industry. Delhaize Belgium wishes to propose its customers qualitative and tasty meat while reducing its carbon footprint and supporting the local economies. By purchasing lamb meat from the other side of the Channel, Delhaize Belgium also offers more freshness and reduces its transport-related CO2 emissions.
Moreover, Celtic lamb is well known for its delicious taste and for the tenderness of its meat. Delhaize will also continue to source Belgian lamb and exclusively offer the ‘Ovidis’ lamb (from the Gaume region, in the far south of Belgium), available in very small quantities, in its organic ‘Bio’ assortment. (Picture: lacuisineaquatremains.blogs.lalibre.be)
By choosing to sell exclusively lamb from the Celtic isles and from Belgium, Delhaize further reinforces its sustainability leadership by working with producers that are aware of the environmental impact of their activities. The lambs are raised free range. They feed exclusively on their mother’s milk and wild grasses and are bred in farms that preserve biodiversity, minimize their ecological impact and guarantee animal welfare. With this new initiative, Delhaize Belgium shows again it wants to act in favor of the consumer and the environment.
Do you feel like a good piece of lamb?