Last June , Delhaize Group’s banner Food Lion launched “Food Lion Feeds”, its renewed focus on hunger relief, with a commitment to provide 500 million meals to individuals and families in need by the end of 2020.
The 500 million meals will come through direct company donations, partnerships with vendors, volunteerism from Food Lion employees and contributions from Food Lion customers.
To mark the launch of the campaign Food Lion employees provided the first 1 million meals, in five cities, in five days during a “Week of Giving” in the areas where stores are located, highlighting the many faces of hunger.
With 1 in 6 people in the U.S. facing hunger every day, it’s an issue that affects everyone from children to families, seniors, the working poor and even veterans. That’s why Food Lion is so passionate about ending hunger in its local communities.
Food Lion Feeds is Food Lion’s commitment to ensuring that no one has to choose between dinner and paying rent or gasoline and buying groceries.
Food Lion also invited its customers to join it in eliminating hunger. A special Food Lion Feeds reusable bag was launched for sale in the Food Lion stores. Through June 30, each time a customer purchased a Food Lion Feeds reusable bag, Food Lion committed to donate 5 meals to a local food bank. Food Lion also supplemented its customers’ purchases with an additional USD 50 000 donation.
These and other efforts planned for 2014 and beyond are just the beginning of Food Lion’s long-term commitment to ending hunger. Food Lion wants its customers and its communities to know that it stands for hunger relief and that they can count on Food Lion every day. This is an important part of the company’s “Count on Me culture”. Food Lion sees this as an opportunity to create awareness, to engage its customers, to help end hunger in its communities and to make the lines at feeding agencies shorter.
Support to this action is much appreciated.
For additional information check: http://www.foodlion.com/InOurCommunity/FoodLionFeeds